I originally joined Huge to help launch a series of programs for Recur, a web3 experience company held the rights for a load of known properties for media giants Sanrio, Paramount, Disney, and the like. I had a great deal of cynicsm towards the NFT world, which made working in the space all the more interesting to me and I'm grateful for the chance to do so.
We launched a series for Star Trek that pulled various structural elements from all Star Trek generations generatively built tens of thousands of individual starships for release as NFTs. Now, Gene Roddenberry might not have imagined — or even approved of — his world being sold as fancy tamogochis but I'd be lying if I said that pulling Captain Kirk himself, William Shatner, to narrate the trailer was pretty tight.
The Mashup Machine
I might have been a little too old to have had Nickelodeon unlock any core memories for me, but somehow the nostagia was still on high for this particular series.
Ol' Steve Aoki didn't want to miss out on the fun. He lent his craft to the launch of the Nickelodeon Rugrats x Hey Arnold Mashup NFTs.
We've got the need, the need for speed.
We developed the NFT "unboxing" experience, as well the web experience for the launch of Top Gun: Maverick NFTs.
CLIENT
Recur
STUDIO
Huge
TEAM
GCD Matt Steenberg
CD Matt Rennick, Eric Vienna
3D / Motion Mike Martin, Carlos Garcia
Design Tina Dee, Harold Magnus
Writing Lauren Riddoch, Shaun Roncken
Say hello.
I am currently living and working in Toronto as a Creative Director for Huge. I'm always open to riding new waves so if you've got something in mind, let's get pitted. So pitted.