I spent much of 2016 working on FCA / Jeep's global digital team at Sapient. It was the legendary auto maker's 75th anniversary so there was a huge appetite to celebrate the rich legacy of the brand.
In introducing the 75th anniversary vehicles, we launched a digital campaign to show and celebrate the lineage of the brand — featuring some of the greatest vehicles from over the years, from the original Willie's Jeep all the way up to the Jeeps we know today.
#MyJeepStory was a digital campaign which invited Jeep owners to share their stories. Strange for owners to share love letters to their cars? Not really. Jeep is one of those brands that connects with people on a deeper level, so they were happy to share their tales.
CD Design: Jason Mills
CD Copy: Jim Borwick
AD: Matt Rennick